What We Do For You at Service Lifter

What We Do For You At Service Lifter

| Schieler Mew |

Ever wondered what exactly a digital marketing agency does? We get this question quite a bit!

When consumers and possible clients are looking for teams to partner with, it’s not uncommon to want to understand the ins and outs of what that company is doing for you, how it is helping you, and most importantly how those things generate revenue!

While many companies tote helping you increase ROI, or performing SEO, it’s hard to understand how these acronyms actually get accomplished and in some cases how they correlate to increased leads!

That’s why we’re here today – to help dispel the fluff, the magic, and the obscurity of what we do here at Service Lifter!

All Forms of Marketing Coalesce

Before we jump into the nitty-gritty, day-to-day activities of what we do, there is one very important thing business owners need to understand:

All forms of marketing Coalesce!

What we mean by this is that while some leads and revenue streams can be tracked, all marketing efforts come together to form the totality of your brand, how people feel about you, and if they decide to use your services!

For example, let’s say that your potential customer or client is driving down the street and sees one of your vans that is brandishing a beautiful wrap that catches their attention!

They then go home and Google the name of the company based on your van’s appeal to them – would the channel of marketing and advertising be attributed to your van, or Google?

In the same sense, let’s also say that your potential client goes and finds you on Google, but also wants to understand what specials and promotions you offer so they search you out locally on Facebook and then call you – would the channel of marketing be attributed to Facebook or Google?

Because of the above scenarios, you can begin to understand how all forms of marketing come together to form a comprehensive marketing plan in which you get into the eyes of customers enough that they remember you and want to use you over time!

And that’s where we step in! Service Lifter aims to be your one-stop resource for all digital marketing and multimedia needs!

The Breakdown of What We Do

All right, enough business theory! Let’s talk about what we actually do over here on a day-to-day basis and how it helps you!

  1. Website Hosting & Design –

    At Service Lifter we have taken the time out to thoroughly research Google’s best practices for website design and development, and aim to meet all their compliance standards for your website. This includes things like understanding what the optimal font sizes are, button placements, white space recommendations, color ratio compliance requirements, and so forth! In addition to just design, we have carefully selected the best website hosting platform that provides the highest quality speeds and hack-free guarantees with hardened WordPress websites to make sure that your business has a 99.8% minimum uptime so that you never miss a lead! Our premium hosting solution also includes 24/7 backups and technical support, should something ever happen that our team can not get to immediately!

  2. Local Citations –

    Every month Service Lifter adds your business and website to local directories for your services and niche. This helps more people find you across other search engines like Bing, Yahoo, Duck Duck Go, and so forth. It also helps solidify your business information on Google by aggregating your NAP (Name, Address, and Phone Number) across the digital recesses of the internet, to make sure that you are generating more traffic and leads over time to your business!

  3. Google My Business Optimization –

    Because Google My Business platforms now account for up to 30% of total traffic on Google for local businesses, we pride ourselves on making sure that our clients come up in the “map-pack” as frequently as possible! Because consumers tend to resort to this area before they do going to organic website listings, it’s imperative that we optimize your profile month over month to negate the effects of ongoing algorithmic updates that can change your positioning or placement. This in turn helps continue to direct a consistent flow of traffic and leads to your business through this specific avenue.

  4. Google My Business Review Responding –

    In addition to optimizing your Google My Business profile, we also provide review management services on a monthly basis wherein we take the time out to respond to all past clients or customers who took the time out to review your business! This in turn creates a solidified relationship with your past customers and clients beyond services, as they are notified that we have responded to their great recommendations!

  5. Google My Business Scanning –

    Every month Service Lifter scans your Google My Business profile using software called Local Viking. This software helps us to understand if the optimization changes we are making monthly on your profile are working or not, and more importantly if they are continuing to drive traffic and leads to your company! We are happy to provide you with these scans whenever asked, for any services you offer.

  6. Ongoing Search Engine Optimization –

    While many things go into search engine optimization, here is a small sub-list of things that we do on a monthly basis to increase your traffic and positioning with Google, in hopes to acquire more leads and revenue for your business.

    A.) SERP and Competitor Analysis
    B.) Meta Title and Description Tag Rewrites
    C.) Speed Optimizations: CSS Minification, Image Compression, Cache Header Expirations, GZIP, Image Optimization, iframe difference and optimization, JS difference and optimization, server load measurement and balancing, and more!
    D.) Content Updates, Blog Writing (Client Dependent), Salience & Sentiment Analysis and Re-Write, Spell Checking, and more!
    E.) Page Orientation Re-Design For Conversion Rate Optimization Based on Heat Mapping
    F.) Keyword Tracking and Ongoing Analysis on a Per Page Basis (Up to 200 Pages)
    G.) Schema and Rich SERP Results Implementation & Monitoring
    H.) Toxic Backlink Monitoring and Disavowment
    I.) Plugin and PHP Updates
    J.) Lead Form Testing and Compliance Standard Checks
    K.) Google Analytics, Search Console and Tag Manager Review

  7. Google Ads –

    Google Ads Management services provided by Service Lifter aim to help you decrease your monthly spending while increasing your leads! Our team monitors your account every few days to look for search terms that we can add to our negative keyword dictionary list, while looking at auction insights, bidding adjustments and optimization scores to provide ongoing analysis, so that we can understand if you are getting enough leads for the daily amount you are committing spending!

  8. Bing Ads –

    Similarly to Google Ads Management, we provide the same services across your Microsoft Advertising Account, also known as Bing Ads!

  9. Facebook Posting –

    As mentioned above, building a comprehensive marketing plan across multiple platforms is how you attract more clients! At Service Lifter we help you do just that by creating posts 1x a week for your Facebook business account to share! That way when people are looking for you on major social media websites, they can find you!

  10. Facebook Ads –

    Equally important to Facebook posts and other forms of marketing listed above, Service Lifter aims to provide Facebook Ad services as applicable. Our team checks in on your account multiple times weekly to make sure your cost per lead is low enough to continue driving leads and sales for costs that are advantageous to your marketing plan! In some areas, with the right offers our company sees hundreds of leads come in yearly for better ad spend costs than other pay-per-view/click platforms, making Facebook a more viable choice in some areas.

  11. Email and SMS Campaigns – 

    Our team is able to design and send out Email and SMS Campaigns that are fully customizable.

  12. Marketing Asset Creation & Graphic Design –

    A lot of our clients don’t know this, but Service Lifter has a full-fledged graphic design team! Need help with flyers, door hangers, pricing brochures, business cards or logos? Just ask! We include these services in our standard priced packaging at no extra cost because we want to help you put your best foot forward visually to attract new clients and leads!

  13. Strategy and Implementation – 

    Our team has years of experience in the industry! Together, we can help come up with a strategy that fits your unique business for your short term and long term goals.

  14. Go High Level / Lead Funneling – 

    We use a Platform called Go High Level, it’s a one stop shop for your CRM, email/sms campaigns, lead funneling, and more! This platform has many functions and can be an extremely helpful tool for your company. We’ll be there to help integrate it if you choose to use it, with ongoing support available at any time.

Going Above and Beyond

Seems like a lot right? That’s why we built a 10 person team and continue to expand year over year while offering additional services!

It is our goal to continue providing the best services all while making sure we’re available to answer questions, walk you through these processes and provide strategic implementation to your business and services, that way we can continue to help you grow year over year as your partners in digital marketing!

After all, it is our company’s mission and motto:

By helping you live your dreams, we get to live ours!

  • The Service Lifter Team


Leave a Reply

Your email address will not be published.

Service Area Based GMB Profile and the New Google Update
Service Area Based GMB Profiles and the New Google Update
What is Entity Based SEO
The Experts Guide for Using Entity-Based SEO to Boost Your Search Rankings

Recent Articles

  • ZimmWriter Vs Jarvis Vs Chat GPT – The Battle of The Bots!

    ZimmWriter is a bulk blogging tool best used by website owners and writing professionals looking to output content in ranges of 4000-6000 words, while Chat GPT is best served as an assistant to hel…
  • How You Can Use Chat Gpt For Your Business

    Starting a business is like running a marathon; it takes a lot of hard work, dedication, and perseverance. But, with the right tools, you can make the process easier and more efficient, allowing y…
  • Top 5 Ways To Market During The Holidays

    The holiday season is a time of year filled with joy, cheer, and… marketing. It’s a time when consumers are looking to buy gifts for their friends and family, and companies are looking to take adva…
  • Home Services Are Down, What Are Digital Marketing Companies Doing About It

    The short answer is, a lot!  In order to maintain brand awareness and keep service businesses in front of potential customers, digital marketers are developing new strategies for search engine opti…
  • ZimmWriter – The Definitive 5 Star Review Guide | Get $15 Off Inside

     ZimmWriter is an AI Content Writing tool that can be used anywhere on your Windows or Mac PC and allows you to scale content writing by creating 4000-6000 word outputs in minutes! Get ZimmWrite…
  • Navigating the World of SEO & What Business Owners Need to Know

    SEO, or search engine optimization, is a critical aspect of digital marketing for businesses of all sizes. It involves optimizing a website and online presence in order to rank highly in search eng…
  • Ways to Use Chat GPT for SEO, Web Design and Programming

    Chat GPT (Generative Pre-trained Transformer) is a natural language processing (NLP) tool developed by OpenAI that allows users to generate human-like text. It has a wide range of applications, inc…
  • Optimizing Performance & Best Practices for Fine-Tuning Chat GPT

    Chat GPT, or Chat Generative Pretrained Transformer, is a type of natural language processing (NLP) tool that uses machine learning techniques to generate human-like responses to text-based inputs….
  • Rebuilding Confidence in the SEO Industry & The Role of Professional Ethics

    Digital marketing and search engine optimization (SEO) are crucial components of any modern business’s online presence. With the increasing reliance on the internet for information, products, and s…
  • How Reviews Have Gotten Harder to Remove & Why You Don’t Want Perfect Ratings Anyways

    Online reviews have become an increasingly important factor in the success of a business. In today’s digital age, consumers rely on online reviews to help them make informed decisions about where t…
  • The Good The Bad & The Ugly of Google Ads In 2023

    Are you a small business thinking of running Google Ads? Well, I’m here to tell you that it very may well not be for you! Google Ads is a platform that allows businesses to create and run ads that …
  • The Unsung Power of Press Releases for Local Business SEO Success

    Wondering if press releases are right for your local business? Look no further! We’ve attempted to cover every base and all aspects of information to help you decide! A press release is a type of w…
  • 112,000 SEOs Rank Google’s Top 40 Signals Used by the Search Engine

    Ever wondered what it takes to rank your website on Google? Well, so do we! In Google SEO Mastermind, our brightest SEOs spend most of their time trying to unravel and backwards-engineer Google’s r…
  • The Importance of Voice Search Optimization in 2023, Strategies and Tips for Success

    Voice search optimization is the process of optimizing a website and its content to rank highly in voice search results. With the proliferation of virtual assistants like Amazon’s Alexa and Google …
  • Using Personalized and Targeted Advertising In 2023

    Personalization and targeted advertising refer to the practice of tailoring marketing messages and campaigns to individual customers or specific target audiences. This can be achieved through the u…
  • Maximizing Your Marketing Efforts & Setting a Marketing Budget for 2023

    Setting up a marketing budget is an important step for businesses of all sizes, as it helps to ensure that marketing efforts are focused, effective, and aligned with overall business goals. A marke…
  • How to Avoid Being Flagged by GPT Detectors!

    How to Avoid Being Flagged by GPT Detectors! The Expert Strategies for Content Writers

    The Rise of GPT Detectors & How AI is Changing the Landscape of Content Writing GPT detectors are designed to flag repetitive phrases and sentence structures through programmatic tokens. To avo…
  • Understanding the Benefits of A/B Testing

    A/B testing, also known as split testing, is a method of comparing two versions of a digital marketing element to determine which performs better. This can be anything from a website homepage to an…
  • How to Increase Reach Through Multiple Digital Marketing Channels

    How to Increase Reach through Multiple Digital Marketing Channels

    Digital marketing is the use of digital platforms and technologies to promote a brand or product. It encompasses all forms of digital media, including websites, social media, email, and apps. To in…
  • The Role of User Experience (UX) in Digital Marketing

    The Role of User Experience (UX) in Digital Marketing

    User experience (UX) has become a buzzword in the digital marketing world. As digital marketing continues to grow and evolve, companies are recognizing the importance of providing a positive user e…
  • The Importance of Social Media in Digital Marketing

    The Importance of Social Media in Digital Marketing

    Social media has become increasingly important for digital marketing, providing businesses with a platform to reach their target audiences and grow their customer base. With more than 3 billion peo…
  • The 4 Basic Steps to Creating a Marketing Budget for Small Businesses

    The 4 Basic Steps to Creating a Marketing Budget for Small Businesses

    Creating a marketing budget can be a daunting task, especially for small business owners. But it doesn’t have to be. By following these steps, you can create a marketing budget that will help you r…
  • The Benefits of Hiring a Digital Marketing Agency

    The Benefits of Hiring a Digital Marketing Agency

    Hiring a digital marketing company can provide numerous benefits to business owners in helping them grow their business. Some of the benefits of hiring a digital marketing agency include: Increasi…
  • What is Entity Based SEO

    The Experts Guide for Using Entity-Based SEO to Boost Your Search Rankings

    There’s a lot of chat circulating around the SEO communities about Entity Based SEO and what it is! That’s why we have gone ahead and created the last article you will ever need to read about it, a…
  • What We Do For You at Service Lifter

    What We Do For You At Service Lifter

    Ever wondered what exactly a digital marketing agency does? We get this question quite a bit! When consumers and possible clients are looking for teams to partner with, it’s not uncommon to want to…
  • Service Area Based GMB Profile and the New Google Update

    Service Area Based GMB Profiles and the New Google Update

    With the new Google September 2022 Broad Core Update rolling out over the next 2 weeks there has already been an immediate impact for some Google My Business profiles. Specifically, Service Area b…
  • How to Leave a GMB Review Without a Gmail Account

    How To Leave a GMB Review Without a Gmail Account

    Reviews of a GMB (Google My Business) have shown to be one of the biggest impacts on a GMB and its map pack ranking! A review also gives local businesses credibility with potential customers over o…
  • Steamy Concepts: A Carpet Cleaning Case Study

    Steamy Concepts: A Carpet Cleaning Case Study

    Steamy Concepts Case Study In February of 2020, Service Lifter began working with Steamy Concepts, a Carpet Cleaning company located in Tucson, AZ serving multiple metropolitan areas. Below, we dis…
  • How To Find a Good Digital Marketing Agency, And Why It’s So Important 

    Have you been on the fence about hiring a digital marketing agency? Do you have horror stories from using “SEOs” that underperformed and never delivered? Maybe you know someone who spent thousands …
  • Psychology of Customer Service

    The Psychology of Customer Service – Part 1

    There seem to be two types of people when it comes to customer service. Those that love it, and those that hate it. If you’re in the latter group, you may just be reaching a roadblock because you d…
  • Customer Service - The Face and Voice of Your Company

    Customer Service: The Face and Voice of Your Company

    Unless you have been living under a rock you have probably heard the phrase “The customer is always right!” While some companies take this at face value, it means far more than just doing what the …
  • What Is SEO

    What SEO is and Why Your Service Based Business Needs it in 2022

    As a business owner who takes an active role in their company’s success, you probably have heard the term SEO, right? – especially while talking to marketing agencies. But what is SEO and why does …
  • Why Customer Service is so Important

    Why Customer Service is So Important and 3 Actionable Tips to Better Your Business

    Why Customer Service is So Important and 3 Actionable Tips to Better Your Business In a recent 2020 publication and study, Salesforce noted that 80% of customers believe that the customer support …