Service Lifter Terms and Conditions of Service

Effective Date: [Insert Effective Date]
Company: Service Lifter, LLC, together with its subsidiaries, affiliates, successors, assigns, joint venture partners, owners, officers, employees, contractors, vendors, agents, and representatives, as applicable.
Website: www.servicelifter.com
Contact: helpdesk@servicelifter.com | (866) 912-2030

These Terms and Conditions of Service, together with any applicable order form, statement of work, proposal, invoice, checkout page, written service agreement, addendum, website policy, privacy policy, or other written agreement referencing these Terms, govern your access to and use of Service Lifter’s website, services, subscriptions, products, deliverables, marketing programs, website design services, search engine optimization services, Google Business Profile services, advertising services, consulting services, hosting services, software, custom work, and any related services provided by Service Lifter.

Please read these Terms carefully. By accessing the Website, purchasing Services, paying an invoice, signing an agreement, using any Service Lifter service, communicating with Service Lifter regarding services, or otherwise accepting the benefit of Service Lifter’s services, you agree to be bound by these Terms. If you do not agree to these Terms, you must not access the Website, purchase services, or use Service Lifter’s services.

1. Definitions

For purposes of these Terms:

“Service Lifter,” “we,” “us,” or “our” means Service Lifter, LLC, and, where applicable, its affiliates, subsidiaries, joint venture partners, owners, officers, employees, contractors, vendors, agents, and representatives.

“Client,” “you,” or “your” means any person, company, organization, business, franchisee, franchisor, entity, representative, user, purchaser, or customer who accesses the Website, purchases services, pays for services, receives services, uses services, or otherwise engages with Service Lifter.

“Website” means www.servicelifter.com and any related website, landing page, client portal, checkout page, resource, software interface, dashboard, or online property operated or made available by Service Lifter.

“Services” means any service, subscription, product, deliverable, consulting, campaign, website, hosting, marketing, advertising, SEO, Google Business Profile, Google Ads, Local Services Ads, call tracking, reporting, analytics, content, design, development, software, custom plugin, custom code, or related work provided by Service Lifter.

“Subscription” means any recurring service plan, marketing plan, website plan, hosting plan, software plan, SEO plan, advertising management plan, consulting plan, or other recurring service billed on a recurring basis.

“Deliverables” means the specific work product, tasks, services, reports, content, website work, technical work, campaign work, creative assets, strategic recommendations, implementation items, software work, or other outputs expressly agreed to by Service Lifter in writing.

“Third-Party Platforms” means platforms, systems, tools, networks, software, directories, publishers, advertising platforms, search engines, social networks, review platforms, hosting providers, domain registrars, call tracking platforms, analytics tools, payment processors, business listing platforms, and other third-party services not owned or controlled by Service Lifter.

2. General Use of Website

This Website is provided for informational, commercial, and service-related purposes. You may use the Website only for lawful purposes and in accordance with these Terms.

This Website is not directed to children. By using this Website, you represent that you are at least eighteen years of age or, if permitted by applicable law, that you are over thirteen years of age and using the Website with the consent and supervision of a parent or legal guardian.

Service Lifter may modify, suspend, restrict, or terminate access to the Website, any portion of the Website, or any Website-related feature at any time, with or without notice, for any reason permitted by law.

3. Unauthorized Use

You agree not to use the Website or Services for any unauthorized, unlawful, abusive, harmful, deceptive, or improper purpose. Unauthorized uses include, but are not limited to:

1. scraping, crawling, copying, harvesting, monitoring, or extracting Website content or data by automated or manual means without written permission;
2. attempting to gain unauthorized access to the Website, servers, systems, accounts, databases, source code, content management systems, software, or networks;
3. interfering with or attempting to interfere with the operation, availability, performance, or security of the Website or Services;
4. uploading, transmitting, or introducing viruses, malware, spyware, trojans, worms, malicious code, corrupted files, or harmful software;
5. impersonating any person or entity or misrepresenting your identity, authority, credentials, affiliation, or relationship with another party;
6. violating intellectual property rights, privacy rights, publicity rights, contractual rights, or other rights of Service Lifter or any third party;
7. posting, submitting, transmitting, or communicating unlawful, threatening, defamatory, abusive, obscene, vulgar, indecent, fraudulent, misleading, harassing, or otherwise objectionable material;
8. using the Website or Services in a manner that violates any applicable law, regulation, platform policy, advertising policy, search engine guideline, or third-party term;
9. attempting to reverse engineer, reproduce, resell, sublicense, exploit, duplicate, distribute, or create derivative works from Service Lifter’s proprietary materials, systems, software, strategies, workflows, templates, plugins, code, or intellectual property without written permission; or
10. using the Website or Services for any purpose other than their intended purpose, as determined by Service Lifter in its sole discretion.

Service Lifter reserves all rights and remedies available at law or equity for unauthorized use.

4. Changes to These Terms and Website Policies

Service Lifter may update, modify, revise, replace, or supplement these Terms or any Website policy at any time. Changes may be posted on the Website, provided electronically, included in a client portal, or otherwise made available to you.

Your continued access to the Website, continued use of Services, continued receipt of Services, continued payment for Services, or continued failure to object after updated Terms are made available constitutes acceptance of the updated Terms, to the fullest extent permitted by law.

Where a separate written agreement, statement of work, invoice, order form, proposal, or addendum contains terms that conflict with these Terms, the more specific written term shall control only with respect to the subject matter of that conflict.

5. Electronic Communications

By visiting the Website, submitting forms, purchasing Services, emailing Service Lifter, communicating with Service Lifter, or using the Services, you consent to receive communications electronically. Electronic communications may include emails, notices, invoices, service updates, proposals, agreements, reminders, reports, support communications, account notices, and other service-related communications.

You agree that electronic communications satisfy any legal requirement that such communications be in writing, except where applicable law expressly requires otherwise.

You are responsible for keeping your email address, billing information, business information, and contact information accurate and current.

6. Text Messages, Calls, and Telephone Communications

By providing a telephone number to Service Lifter, you authorize Service Lifter to contact you by phone call, text message, prerecorded message, artificial voice message, automated dialing system, or other telephone communication, to the extent permitted by law.

Such communications may include service updates, account notices, support communications, scheduling messages, billing reminders, marketing communications, or other communications related to Service Lifter’s services.

Message and data rates may apply. You may opt out of marketing text messages by following the opt-out instructions provided in the message or by contacting Service Lifter directly. Opting out of marketing text messages may not prevent Service Lifter from sending legally permitted transactional, account, billing, or service-related communications.

7. Fees, Billing, and Payment Authorization

Subscription fees and other recurring fees are payable in advance unless otherwise stated in writing. By purchasing a Subscription, signing an agreement, submitting payment information, paying an invoice, or otherwise authorizing payment, you authorize Service Lifter and its payment processors to charge your payment method for the applicable fees, taxes, charges, and renewal amounts.

Unless otherwise stated in writing, fees are exclusive of applicable taxes, including federal, state, local, municipal, provincial, sales, use, value-added, goods and services, harmonized, excise, digital property, or other taxes, fees, duties, or governmental charges. You are responsible for paying all applicable taxes related to your purchase or use of the Services.

Service Lifter may charge applicable taxes where required or permitted by law. If Service Lifter is required to pay or collect taxes related to your purchase or use of Services, you authorize Service Lifter to collect such amounts from you.

8. Automatic Renewal

To avoid interruption of recurring Services, Subscriptions automatically renew at the end of each applicable Subscription period unless properly canceled in accordance with these Terms or a separate written agreement.

By purchasing a Subscription, you authorize Service Lifter to charge the payment method on file for the then-current recurring fee, together with any applicable taxes or charges, at the beginning of each renewal period.

Service Lifter may update pricing, service packages, billing frequency, or renewal terms from time to time, subject to any written agreement then in effect and applicable law. Continued use of Services after notice of updated pricing or terms constitutes acceptance of the updated pricing or terms.

9. Failed Payments, Past-Due Amounts, and Suspension of Services

If any payment is declined, reversed, disputed, past due, incomplete, or unpaid, Service Lifter may, in its sole discretion and without limiting any other rights or remedies:

1. attempt to charge the payment method on file again;
2. request updated payment information;
3. suspend Services;
4. pause work on Deliverables;
5. restrict access to websites, hosting, software, dashboards, reports, accounts, campaigns, or other services;
6. disable call tracking, reporting, advertising management, SEO work, hosting, website maintenance, Google Business Profile services, or other recurring services;
7. withhold unpublished, incomplete, unpaid, or in-progress Deliverables;
8. require payment of all past-due amounts before resuming Services; and
9. terminate Services.

Service Lifter may suspend any unpaid aspect of the Services if payment is not received within five calendar days of the applicable payment date, unless otherwise agreed in writing.

You remain responsible for all fees, charges, taxes, expenses, collection costs, attorney fees, chargeback fees, and other amounts owed to Service Lifter, to the fullest extent permitted by law.

10. Cancellation Policy

Service Lifter’s cancellation policy is intended to distinguish clearly between regular cancellation, refund cancellation, nonpayment, hosting continuation, and website transfer.

10.1 Regular Cancellation

You may cancel a recurring Subscription by providing notice to Service Lifter before the end of the then-current Subscription period. Unless a separate written agreement states otherwise, regular cancellation prevents future renewal charges but does not automatically entitle you to a refund of fees already paid.

If you cancel under this regular cancellation policy, your recurring Services will continue through the end of the then-current paid Subscription period, unless Service Lifter determines that immediate termination is required due to nonpayment, breach, platform risk, legal risk, reputational risk, operational risk, or another issue described in these Terms.

At the end of the then-current paid Subscription period, Service Lifter may deactivate, pause, restrict, remove, or discontinue applicable Services, including website services, hosting services, SEO services, Google Business Profile services, advertising management, call tracking services, reporting, software access, dashboard access, support access, and other recurring services.

10.2 How to Cancel

To cancel a Subscription, you must provide cancellation notice by one of the following methods:

1. emailing Service Lifter at helpdesk@servicelifter.com;
2. calling Service Lifter at (866) 912-2030; or
3. using any cancellation method expressly provided inside your Service Lifter account, if available.

Removing a credit card, deleting a payment method, disputing a charge, allowing a payment to fail, ignoring an invoice, disabling payment authorization, or preventing Service Lifter from charging your payment method does not, by itself, constitute proper cancellation unless Service Lifter confirms cancellation in writing or the applicable account system expressly confirms cancellation.

10.3 Refund Cancellation

Refund requests are separate from regular cancellations. Unless otherwise required by law or stated in a separate written agreement, a Client may request a partial refund of Subscription fees within one month of the applicable initial purchase of the Subscription.

Service Lifter may approve or deny refund requests in accordance with these Terms, the nature of the Services, the work already performed, the costs already incurred, the Deliverables already provided, the timing of the request, and any applicable written agreement.

If Service Lifter approves a refund, Service Lifter may terminate the applicable website services, marketing services, hosting services, subscriptions, software access, campaign work, support access, and other Services immediately upon issuance of the refund. A refund cancellation may result in immediate service termination and does not necessarily continue through the end of the paid period.

Any approved refund may be partial and may exclude setup fees, onboarding fees, completed work, third-party costs, advertising spend, software costs, hosting costs, domain costs, call tracking costs, licensing costs, custom work, rush fees, consulting fees, administrative costs, payment processing fees, and other nonrecoverable or already-incurred costs.

10.4 No Refund for Regular Cancellation Unless Stated Otherwise

A regular cancellation stops future renewal billing but does not create a right to a refund for the current billing period unless Service Lifter expressly agrees in writing or applicable law requires otherwise.

10.5 Cancellation During Minimum Commitments

If your agreement, proposal, invoice, order form, statement of work, or written service arrangement includes a minimum term, minimum spend, minimum commitment, setup period, onboarding period, campaign period, advertising period, website build period, or other required commitment, cancellation may not relieve you of the obligation to pay the full committed amount unless Service Lifter agrees in writing.

10.6 Effect of Cancellation

Upon cancellation, expiration, suspension, or termination, Service Lifter may stop performing Services, remove access to Service Lifter systems, deactivate services, disable or remove software, disable or remove call tracking, stop reporting, remove access to dashboards, pause or disconnect third-party integrations, discontinue campaign management, and stop providing support.

Cancellation does not automatically transfer ownership, control, hosting, credentials, data, software, plugins, source files, accounts, campaigns, or third-party platform access unless expressly required by a written agreement or these Terms.

11. Website Ownership, Transfer, and Hosting After Cancellation

Upon full payment of all amounts due for a website build, and subject to these Terms and any applicable written agreement, the Client owns the final website content and intellectual property created specifically for the Client, excluding Service Lifter’s pre-existing intellectual property, proprietary tools, custom plugins, custom code, frameworks, systems, methods, templates, software, licensed materials, third-party materials, and internal processes.

If a Client terminates a plan and wishes to transfer a website hosted by Service Lifter to another hosting provider or another WP Engine account, Service Lifter may perform the transfer for a transfer fee of $200 unless otherwise agreed in writing.

If Services are paused, canceled, terminated, or reduced, but the Client does not transfer the website away from Service Lifter-managed hosting, Service Lifter may, in its discretion, charge an ongoing hosting-only fee of $19.99 per month or another applicable hosting fee depending on the Client’s plan, hosting environment, legacy arrangement, advanced network configuration, or third-party hosting cost.

Hosting continuation is not guaranteed. Service Lifter may require a Client to migrate hosting away from Service Lifter after cancellation, termination, nonpayment, breach, platform risk, security risk, or other operational concern.

Service Lifter is not responsible for downtime, data loss, performance loss, ranking changes, tracking changes, email issues, technical errors, plugin conflicts, domain issues, DNS issues, analytics issues, conversion tracking issues, or third-party platform issues arising from cancellation, transfer, migration, failure to migrate, or Client-managed changes.

12. Service Provider Role and Deliverables

Service Lifter is a service provider that performs agreed-upon Deliverables. Service Lifter does not sell, guarantee, control, or promise outcomes from search engines, advertising platforms, social platforms, review platforms, customers, users, algorithms, marketplaces, directories, or other third-party systems.

The Client understands and agrees that Service Lifter’s role is to provide services, recommendations, implementation, consulting, strategy, execution, technical work, content work, website work, campaign management, reporting, and other agreed-upon Deliverables. Service Lifter is not responsible for outcomes that depend on Client behavior, market conditions, competition, platform policies, customer behavior, economic conditions, search engine algorithms, advertising auctions, user engagement, brand strength, reviews, local reputation, third-party links, operational execution, or factors outside Service Lifter’s control.

13. SEO, Search Engine, and Google Business Profile Disclaimer

Service Lifter does not claim to control Google, Bing, any search engine, Google Business Profile, Google Maps, Local Services Ads, Google Ads, review platforms, artificial intelligence platforms, answer engines, discovery platforms, or any third-party algorithmic system.

Service Lifter does not guarantee any specific ranking, visibility, traffic, impressions, clicks, calls, leads, conversions, revenue, map pack placement, local pack placement, organic placement, AI result inclusion, featured snippet, review growth, domain authority, authority score, indexing speed, crawl frequency, or other search-related result.

Search engine optimization is influenced by many factors outside Service Lifter’s control, including, but not limited to:

1. search engine algorithms and algorithm updates;
2. competitor behavior;
3. market saturation;
4. brand reputation;
5. customer reviews;
6. website history;
7. domain history;
8. business history;
9. location proximity;
10. service area configuration;
11. user behavior;
12. backlink profile;
13. citations;
14. local authority;
15. third-party mentions;
16. content quality;
17. technical performance;
18. business legitimacy signals;
19. platform policies;
20. spam filters;
21. manual actions;
22. data consistency;
23. Client cooperation; and
24. factors unknown or not publicly disclosed by search engines.

Service Lifter provides SEO and Google Business Profile services based on its professional judgment, experience, available data, public documentation, best practices, industry knowledge, testing, and reasonable strategic recommendations. However, search engines and third-party platforms remain independent systems that Service Lifter does not own, operate, or control.

14. Client Cooperation and Shared Responsibility for Marketing Performance

The Client acknowledges that SEO, local search visibility, brand strength, Google Business Profile performance, search engine trust, customer engagement, conversion performance, and long-term marketing success require active Client participation.

Service Lifter’s services are not a substitute for the Client operating a legitimate, reputable, active, locally engaged, customer-focused business. The Client must participate in reasonable marketing, reputation, authority, and operational actions that support Service Lifter’s work.

The Client understands and agrees that if the Client fails to perform recommended actions, ignores strategic guidance, refuses to support reputation-building efforts, fails to maintain business legitimacy signals, fails to provide necessary information, fails to approve work, fails to provide access, fails to produce evidence of work performed, fails to maintain customer service standards, or otherwise fails to participate in the marketing process, then ranking, visibility, lead generation, and campaign performance may become materially harder.

Service Lifter does not expect Google, search engines, users, customers, or third-party platforms to respond favorably where the Client fails to support the underlying trust, relevance, authority, reputation, and operational signals that modern marketing depends on.

Client cooperation may include, but is not limited to:

1. obtaining and maintaining relevant business credentials;
2. joining appropriate local chambers of commerce where reasonable and relevant;
3. obtaining BBB accreditation or BBB profile links where reasonable and relevant;
4. seeking appropriate industry association memberships;
5. earning legitimate local links, mentions, citations, and business references;
6. encouraging satisfied customers to leave honest Google Business Profile reviews in a compliant manner;
7. maintaining a consistent flow of legitimate reviews over time;
8. responding professionally to reviews;
9. posting authentic photos to the Google Business Profile gallery;
10. providing photos from completed jobs, job sites, teams, vehicles, equipment, facilities, and real business activity;
11. documenting completed work where appropriate and lawful;
12. maintaining accurate business information, service areas, phone numbers, addresses, categories, and hours;
13. providing requested business information, images, videos, approvals, credentials, licenses, certifications, case studies, project details, service details, team information, and operational information;
14. participating in offline and online marketing channels beyond SEO;
15. investing in multiple forms of marketing rather than relying exclusively on SEO;
16. maintaining responsive sales, booking, dispatch, call handling, and customer service processes;
17. complying with platform policies, review policies, advertising policies, and applicable laws;
18. avoiding spam, fake reviews, false claims, misleading content, improper business names, fake addresses, review gating, prohibited incentives, or other manipulative practices;
19. implementing reasonable recommendations provided by Service Lifter; and
20. refraining from making changes that materially undermine Service Lifter’s strategy or work.

The Client agrees that SEO and local search are not isolated activities. They depend on the Client’s broader marketing ecosystem, business conduct, reputation, customer experience, brand presence, local participation, operational consistency, and willingness to support Service Lifter’s recommendations.

15. Client Failure to Follow Recommendations

If Service Lifter determines, in its professional judgment, that the Client is failing to follow material recommendations, refusing to participate in necessary marketing actions, undermining agreed-upon strategy, failing to provide requested assets or information, ignoring reputation-building guidance, violating platform policies, making unauthorized changes, engaging in practices likely to harm performance, or otherwise acting in a manner that makes Service Lifter’s work ineffective, misleading, risky, or commercially unreasonable, Service Lifter may take one or more of the following actions:

1. document the Client’s noncooperation;
2. revise expectations, timelines, strategy, scope, or deliverables;
3. pause affected work;
4. require written acknowledgement of performance risk;
5. decline responsibility for ranking, traffic, lead, or revenue outcomes affected by Client conduct;
6. modify or reduce service scope;
7. require additional fees for rework, remediation, or strategic correction;
8. terminate the affected Services;
9. terminate the Client relationship; or
10. decline future work.

Service Lifter may terminate Services if the Client’s refusal to follow material recommendations, refusal to cooperate, or failure to support the strategy materially impairs Service Lifter’s ability to provide Services or creates unreasonable risk to Service Lifter, the Client, the Client’s platforms, third-party accounts, or Service Lifter’s reputation.

Termination under this section does not waive any unpaid amounts owed to Service Lifter and does not entitle the Client to a refund unless required by law or expressly agreed in writing.

16. No Overreliance on SEO

The Client acknowledges that SEO is one component of a broader marketing and business development strategy. The Client should not rely exclusively on SEO, Google rankings, Google Business Profile visibility, Google Maps placement, or any single marketing channel for business survival, revenue, or growth.

Service Lifter may recommend that the Client engage in multiple forms of marketing, which may include, where appropriate, paid advertising, Local Services Ads, Google Ads, social media, referral partnerships, offline networking, local sponsorships, direct outreach, reputation management, email marketing, community involvement, content creation, public relations, third-party directories, industry associations, customer retention, and other channels.

If the Client chooses to rely primarily or exclusively on SEO despite Service Lifter’s recommendations, the Client assumes the risk of volatility, underperformance, seasonality, algorithmic changes, competitive pressure, lead loss, revenue loss, or delayed results.

17. Advertising and Third-Party Platform Services

Where Service Lifter provides advertising management, campaign setup, tracking assistance, reporting, or consulting related to Google Ads, Local Services Ads, Meta, Microsoft Ads, Yelp, Thumbtack, Angi, directories, call tracking, analytics, or other platforms, the Client acknowledges that such platforms are independently owned and controlled by third parties.

Service Lifter does not guarantee ad approval, lead volume, lead quality, cost per lead, cost per click, conversion rate, impression share, account status, ad placement, search term distribution, revenue, profitability, or continued access to any advertising platform.

The Client remains responsible for advertising spend, platform fees, account compliance, business eligibility, licensing, insurance, disputes, refunds, chargebacks, lead disputes, customer communication, call handling, booking, sales, fulfillment, and compliance with platform rules.

18. Website Design and Development Services

Service Lifter may provide website design, development, maintenance, hosting coordination, content implementation, technical support, or related services.

Unless otherwise stated in writing, Service Lifter does not guarantee that a website will be uninterrupted, error-free, immune from cyberattack, free from plugin conflicts, free from third-party platform issues, free from hosting issues, compliant with all laws, compliant with all accessibility standards, or compatible with every browser, device, plugin, script, integration, platform, or future update.

The Client is responsible for reviewing and approving website content, claims, images, service descriptions, legal statements, guarantees, offers, licenses, credentials, pricing, promotions, disclaimers, testimonials, case studies, and any industry-specific or jurisdiction-specific compliance requirements.

19. Custom Plugins, Custom Code, and Proprietary Work

Unless otherwise agreed in writing, custom plugins, custom code, proprietary software, internal systems, automation tools, frameworks, templates, workflows, methods, scripts, dashboards, code libraries, SEO systems, strategic models, and other proprietary materials developed or used by Service Lifter remain the intellectual property of Service Lifter.

Upon termination, cancellation, nonpayment, or severance of the Client relationship, Service Lifter may remove, disable, restrict, or discontinue access to proprietary plugins, custom code, proprietary systems, licensed materials, third-party tools, or internal software that Service Lifter owns, controls, licenses, or provides.

The Client may not copy, resell, reverse engineer, distribute, sublicense, modify, exploit, or claim ownership of Service Lifter’s proprietary plugins, custom code, systems, software, templates, tools, or methods without written permission.

20. Client Content, Materials, and Approvals

The Client is responsible for providing accurate, lawful, complete, and timely information, materials, credentials, approvals, access, images, videos, logos, brand assets, account access, business descriptions, service descriptions, licenses, certifications, legal disclaimers, pricing, offers, and other materials needed for Service Lifter to perform the Services.

The Client represents and warrants that it has all necessary rights, permissions, licenses, consents, and authority to provide materials to Service Lifter and to authorize Service Lifter to use such materials.

Service Lifter is not responsible for delays, errors, omissions, underperformance, increased costs, missed deadlines, platform issues, legal issues, rejected ads, rejected listings, inaccurate content, or other issues resulting from inaccurate, incomplete, delayed, unauthorized, unlawful, or unapproved Client materials.

If the Client fails to respond, approve, provide access, provide information, provide assets, or otherwise cooperate in a timely manner, Service Lifter may pause work, extend deadlines, revise timelines, charge additional fees, or proceed using its professional judgment where reasonable.

21. Submissions, Testimonials, Feedback, and Reviews

Any content, remarks, suggestions, testimonials, feedback, reviews, comments, ideas, graphics, case details, project information, business information, or other materials submitted to Service Lifter may be used by Service Lifter to provide Services, improve Services, communicate with the Client, document results, create case studies, and market Service Lifter’s services, unless prohibited by a written agreement or applicable law.

By submitting such materials, you grant Service Lifter a nonexclusive, worldwide, royalty-free, transferable, sublicensable license to use, reproduce, modify, adapt, publish, display, distribute, and create derivative works from such materials in connection with the Services and Service Lifter’s business, subject to any written confidentiality obligations.

You represent that your submissions are accurate, lawful, noninfringing, and authorized.

22. Ownership of Website Content and Intellectual Property

Upon full payment of all amounts due for a website build, the Client owns the final website content and final creative materials created specifically for the Client, to the extent such ownership is transferable and not otherwise limited by these Terms, third-party licenses, platform rules, stock asset licenses, software licenses, or written agreement.

Service Lifter retains ownership of its pre-existing intellectual property, proprietary tools, custom code, custom plugins, frameworks, templates, internal processes, strategic methods, software, source files, working files, know-how, systems, training materials, reusable components, and general knowledge.

Unless otherwise agreed in writing, Service Lifter is not required to provide source files, editable design files, internal notes, raw strategy documents, proprietary templates, code repositories, unpublished drafts, internal checklists, or working files.

23. Third-Party Services, Links, Widgets, Embeds, and Integrations

The Website and Services may use or connect with third-party websites, platforms, widgets, embeds, plugins, applications, APIs, integrations, software, hosting providers, payment processors, analytics tools, call tracking tools, advertising platforms, search engines, review platforms, and other third-party services.

Service Lifter does not own or control third-party platforms and is not responsible for their availability, functionality, pricing, policies, data accuracy, downtime, errors, security, privacy practices, account suspensions, algorithm changes, approval decisions, billing practices, restrictions, or terms.

The Client is responsible for reviewing and complying with all applicable third-party terms, policies, guidelines, and requirements.

24. Privacy and Information Use

Service Lifter may collect, process, store, use, and share information as reasonably necessary to operate the Website, provide Services, process payments, manage accounts, communicate with Clients, perform marketing, maintain records, comply with law, protect rights, enforce agreements, and improve Services.

Use of the Website and Services may also be governed by Service Lifter’s Privacy Policy where applicable.

The Client is responsible for ensuring that any personal information, customer information, lead information, review information, call information, website data, or other data provided to Service Lifter is collected and provided lawfully and with all necessary rights, notices, and consents.

25. Confidentiality

Each party may receive confidential or proprietary information from the other party. Confidential information may include business plans, pricing, customer lists, marketing strategies, account access, financial information, technical information, proprietary methods, software, processes, passwords, credentials, reports, and other nonpublic information.

Each party agrees to use reasonable care to protect the other party’s confidential information and to use such information only as necessary to perform or receive Services, comply with law, enforce rights, or fulfill obligations.

Confidentiality obligations do not apply to information that is publicly available, independently developed without use of confidential information, lawfully received from a third party, already known without restriction, or required to be disclosed by law.

26. Copyrights, Trademarks, and Brand Materials

All trademarks, service marks, logos, trade names, designs, copyrighted materials, and intellectual property appearing on the Website or used in the Services are owned by Service Lifter, the Client, or applicable third parties.

You may not use Service Lifter’s name, logo, marks, content, systems, software, materials, templates, or intellectual property without written permission, except as expressly permitted by these Terms or applicable law.

The Client grants Service Lifter permission to use the Client’s name, logo, brand assets, business information, website, project information, campaign information, and results for purposes of providing Services and, unless prohibited by written agreement, for portfolio, case study, sales, and marketing purposes.

27. Service Disclaimers

The Website and Services are provided on an “as is” and “as available” basis to the fullest extent permitted by law. Service Lifter disclaims all warranties, express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, noninfringement, uninterrupted service, error-free operation, accuracy, availability, reliability, suitability, and performance.

Service Lifter does not warrant that the Website, Services, reports, recommendations, campaigns, websites, software, plugins, integrations, tracking systems, analytics, call tracking, third-party platforms, or deliverables will be uninterrupted, error-free, secure, complete, accurate, compatible, or free from harmful components.

The Client acknowledges that marketing, SEO, advertising, website performance, conversion performance, lead generation, ranking, traffic, and business outcomes involve uncertainty and factors outside Service Lifter’s control.

28. Limitation of Liability

To the maximum extent permitted by law, Service Lifter shall not be liable for any indirect, incidental, consequential, special, exemplary, punitive, enhanced, or similar damages, including lost profits, lost revenue, lost leads, lost rankings, lost traffic, lost goodwill, loss of business, loss of data, loss of use, replacement costs, platform suspensions, algorithmic changes, advertising account issues, reputational harm, or business interruption, whether based in contract, tort, negligence, strict liability, warranty, statute, or otherwise, even if Service Lifter has been advised of the possibility of such damages.

To the maximum extent permitted by law, Service Lifter’s total cumulative liability for all claims arising from or related to the Website, Services, Deliverables, agreements, or these Terms shall not exceed the amount actually paid by the Client to Service Lifter for the specific Service giving rise to the claim during the three months immediately preceding the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you. In such cases, Service Lifter’s liability shall be limited to the maximum extent permitted by applicable law.

29. Indemnification

You agree to indemnify, defend, and hold harmless Service Lifter and its subsidiaries, affiliates, owners, officers, directors, managers, employees, contractors, agents, vendors, licensors, licensees, successors, and assigns from and against any claims, demands, damages, losses, liabilities, judgments, settlements, penalties, fines, costs, and expenses, including reasonable attorney fees, arising out of or related to:

1. your access to or use of the Website or Services;
2. your breach of these Terms or any written agreement;
3. your violation of law, regulation, platform policy, advertising policy, search engine guideline, or third-party term;
4. your content, materials, submissions, images, claims, offers, licenses, credentials, testimonials, reviews, or business information;
5. your products, services, operations, customers, employees, contractors, franchisees, franchisors, representatives, or business practices;
6. your failure to obtain required rights, permissions, licenses, approvals, consents, or authorizations;
7. your infringement or alleged infringement of intellectual property, privacy, publicity, contractual, or other rights;
8. your failure to follow recommendations or cooperate with Service Lifter;
9. your unauthorized changes to websites, campaigns, accounts, platforms, integrations, tracking, or technical systems; or
10. any claim arising from customer disputes, advertising claims, platform disputes, lead disputes, service disputes, or operational issues involving your business.

Service Lifter reserves the right, at its own expense, to assume exclusive defense and control of any matter subject to indemnification, and you agree to cooperate with Service Lifter’s defense.

30. Termination by Service Lifter

Service Lifter may suspend or terminate Services, accounts, access, subscriptions, websites, hosting, software, integrations, campaigns, or support at any time if Service Lifter determines, in its sole discretion, that:

1. you failed to pay amounts owed;
2. you breached these Terms or a written agreement;
3. you failed to cooperate or follow material recommendations;
4. you created legal, operational, security, platform, reputational, financial, or technical risk;
5. you engaged in abusive, threatening, fraudulent, misleading, unethical, unlawful, or inappropriate conduct;
6. continuing Services would be commercially unreasonable;
7. continuing Services would violate platform policies or applicable law;
8. continuing Services would create unreasonable risk to Service Lifter or third parties; or
9. Service Lifter otherwise determines termination is appropriate.

Termination does not relieve you of payment obligations accrued before termination. Service Lifter may retain amounts paid to cover completed work, incurred costs, third-party charges, setup work, onboarding, administrative costs, and other nonrecoverable costs, unless otherwise required by law.

31. No Agency, Partnership, Employment, Fiduciary, or Joint Venture

Nothing in these Terms or the Services creates any agency, partnership, employment, fiduciary, franchise, joint venture, or similar relationship between you and Service Lifter.

Service Lifter acts as an independent service provider. The Client remains responsible for its own business decisions, legal compliance, operations, employees, contractors, customers, claims, representations, and obligations.

32. Compliance With Laws and Platform Policies

The Client is responsible for complying with all applicable laws, regulations, licensing requirements, industry rules, advertising rules, privacy laws, telemarketing laws, email laws, text messaging laws, review solicitation rules, consumer protection laws, franchise requirements, tax obligations, and third-party platform policies applicable to the Client’s business.

Service Lifter may provide general marketing or operational recommendations, but Service Lifter does not provide legal, tax, accounting, insurance, employment, regulatory, or compliance advice unless expressly stated in a separate written agreement signed by an authorized representative of Service Lifter.

33. International Users

The Website and Services are operated from the United States. If you access the Website or use the Services from outside the United States, you are responsible for compliance with all applicable local laws.

You may not use the Website or Services in any country or manner prohibited by applicable law, regulation, sanction, embargo, or restriction.

34. Force Majeure

Service Lifter shall not be liable for delay, failure, interruption, or inability to perform due to causes beyond its reasonable control, including acts of God, natural disasters, fires, floods, storms, pandemics, epidemics, war, terrorism, civil unrest, labor disputes, power outages, internet outages, hosting outages, platform outages, cyberattacks, government action, changes in law, third-party failures, payment processor issues, search engine updates, advertising platform changes, or other events beyond Service Lifter’s reasonable control.

35. Assignment

You may not assign, transfer, delegate, or sublicense your rights or obligations under these Terms without Service Lifter’s prior written consent.

Service Lifter may assign, transfer, delegate, subcontract, or sublicense its rights or obligations under these Terms, in whole or in part, at any time, including in connection with a merger, acquisition, sale, reorganization, joint venture, change of control, or transfer of business assets.

36. Severability and Enforceability

If any provision of these Terms is found to be unlawful, void, invalid, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible, and the remaining provisions shall remain in full force and effect.

Failure by Service Lifter to enforce any provision of these Terms shall not constitute a waiver of that provision or any other right.

37. Entire Agreement

These Terms, together with any applicable written agreement, proposal, order form, invoice, statement of work, addendum, privacy policy, or service-specific terms, constitute the entire agreement between you and Service Lifter regarding the subject matter described herein and supersede prior or contemporaneous understandings, communications, or agreements regarding such subject matter.

Headings are for convenience only and do not affect interpretation.

38. Reservation of Rights

All rights not expressly granted are reserved by Service Lifter.

39. Accessibility

If any portion of the Website is inaccessible to you, please contact Service Lifter at (866) 912-2030 or helpdesk@servicelifter.com.

40. Contact Information

Questions regarding these Terms may be directed to:

Service Lifter
Phone: (866) 912-2030
Email: helpdesk@servicelifter.com

41. Important Notice

Service Lifter does not guarantee ranking on any search engine, map platform, artificial intelligence platform, answer engine, advertising platform, or third-party platform. Service Lifter provides professional services and executes agreed-upon Deliverables using available information, professional judgment, and reasonable best practices. The Client’s own participation, reputation, customer service, local presence, marketing activity, and adherence to recommendations materially affect the likelihood of success.