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The History of Schema In SEO

Schema for SEO is a unique combination of code that is used to tag web content in order to make it easier for search engines to understand its context, consequently resulting in better ranking of search engine optimization (SEO). It was created to eliminate confusion that search engine bots have when crawling web pages, and it generally started to be used over a decade ago. It can be used in various forms for many types of websites, from e-commerce shops to newspapers and magazines. Nevertheless, there are some misunderstandings about Schema that are worth uncovering, such as the myths that it is used for keyword stuffing or that manual implementation is required – both of which are false. Additionally, it’s important to understand proper and improved usage of Schema, which can be done through the use of various helpful tools.

What is Schema for SEO

Schema for SEO is a type of code that’s added to websites which provides additional context to search engines, thereby improving website visibility. This code, also known as structured data, takes the form of microdata, JSON-LD (JavaScript Object Notation for Linked Data) or RDFa (Resource Description Framework in Attributes) which helps search engines better understand what content is about and how it should be categorized. However, adding the right type of microdata to a website can be extremely beneficial for SEO, as it can both improve the way content is displayed in search engine result pages (SERPs) and give it a boost in visibility.

At its core, schema helps search engines better understand context behind content, rather than simply picking up the words used. For instance, when inputting “bar in London,” search engines have a much better understanding of what this query means when presented with both schema markup and content, versus just the content. Similarly, schema can help search engines determine the topic of a web page and how to group it if it covers multiple topics.

On the other hand, a range of SERP features, such as Rich Snippets, Video Thumbnails, and Sitelinks Search Box, are designed to generate higher click-through rates (CTRs) by improving visibility and engagement. In addition, for any web page, applying schema markup to the page structure, page content, images, videos, etc. can bring positive results by allowing different types of SERP features to be displayed.

Consequently, schema is an important tool to have in an SEO’s arsenal. Not only can it improve visibility and CTRs, it can also make it easier for search engines to identify and classify a web page. Furthermore, using the correct type of structured data can be extremely beneficial for a website’s overall ranking potential. Therefore, to achieve maximum SEO benefits, website owners should consider implementing schema.

How Did Schema for SEO Start

The concept of schema for SEO dates back to approximately 2011. It was at this time that major search engines like Google and Microsoft began using structured data markup for their organic search results as part of their algorithms. This was a big step forward, as it allowed search engines to better understand the content of a web page and rank it more accurately. Moreover, it provided webmasters with an opportunity to optimize their content for search engine optimization (SEO).

In order to mark up webpages, different schemas had to be used. Initially, schema was a recognized format of structured data, developed by a task force from the World Wide Web Consortium (W3C). However, this standard was soon replaced by many other formats. As more and more webmasters began to use this type of markup, different schemas began to emerge to meet the needs of different websites. For instance,, which is a joint web initiative by Google, Microsoft, Yahoo, and Yandex, was created to provide a single schema for all webpages.

Today, schema for SEO is used by many webmasters to optimize their webpages for search engines. One of the most popular types of schema is Microdata. This is a structural code that can be embedded directly into the HTML code of a website, which enables search engine bots to better understand the meaning of the content. Similarly, JSON-LD is a format of structured data that is also widely used by webmasters for SEO. It enables webmasters to create a shared vocabulary for their webpages, which enables search engines to better understand the content on a website.

As a result, the introduction of schema for SEO has allowed webmasters to optimize their webpages for search engines, improving their visibility and rankings in organic search results. Furthermore, schemas also provide more information to search engine users, allowing them to better assess the relevance of the results based on the content. Consequently, has given webmasters the tools to make sure their webpages are ranked accurately and improve their search engine optimization.

How is Schema for SEO Used on Websites

Schema for SEO is a type of HTML markup that provides search engines with insight into what a webpage or website is about. This helps search engine algorithms to understand websites’ content better so they can better rank relevant content. However, schema also allows search engine bots to more easily understand and find content within a website. Schema is not technically considered a ranking factor, but it can indirectly help to improve organic rankings.

In addition, schema can be used to structure and label content, ranging from product details to contact information. This structure helps search engine bots crawl the content more efficiently and accurately. As a result, using schema can help search engines index and prioritize more website content and in turn, make that content more discoverable in searches.

Similarly, schema markup also helps search engines to more accurately convert natural language queries into search results, thus helping result relevance and click-through rates. For instance, using schema on a product page by structuring data related to the product, such as price, stock levels, customer reviews, or product description, helps search engines understand product information more easily.

Moreover, schema evidence can also be used by search engine algorithms to improve the “rich results” that appear in search engine results page (SERPs). Rich results are enhanced search listings that can include images, interactive elements, or concepts which are not traditionally found on SERPs. Consequently, using schema can help websites appear in more varied, attractive, and comprehensive search listings that can attract more clicks or engagement from users.

What Are Myths About Schema

Myths about schema are common due to the ever-evolving and often confusing nature of this information management tool. However, there are some misconceptions that continue to persist. One myth about schema is that it is only useful for unstructured data. On the other hand, schema is just as capable of processing structured data as well. Moreover, it should not be assumed that schema is only necessary when dealing with large data sets. In addition, schema is fit for both small and large databases. Similarly, it is often assumed that setting up a schema requires in-depth coding knowledge. However, there are schema software packages that allow users to set up and manage their database without any programming skills.

Furthermore, it can be difficult to determine the long-term implications of schema on the underlying database. For instance, some believe that schema can lead to maintenance problems in the future due to its heavy reliance on data integrity. In contrast, schema can actually simplify update and maintenance processes by making sure data is consistent across different tables. As a result, schema can help streamline data changes. Consequently, users should assess their individual data needs before making decisions about schema implementation.

Improver Vs Proper Use of Schema

Schema is an important tool for organizing and structuring webpages and other forms of online content in a logical, understandable way. The proper use of schema can boost website rankings by providing search engines with an improved understanding of the page content and context. However, as with any tool, improper use of schema can be detrimental, so it is important for website owners to use it correctly.

In essence, proper use of schema means that the code used to structure the page is in line with the accepted standards set by the markup, and that the content is properly marked up with relevant and accurate tags, as specified in the documentation. Furthermore, it means that the tags used should accurately represent the content they are attached to. For instance, if a piece of text on the page is a review, it should be properly marked up with the corresponding structured data tags. This type of inline tagging conveys the meaning of the text to the search engine and is essential for optimal SEO.

In contrast, improper use of schema would be using incorrect or irrelevant tags, as well as improper nesting of tags. This would not provide the correct context for the search engine and ultimately hinder SEO efforts. Similarly, simply adding randomly generated tags to a page would not provide any real value and could actually affect the page ranking negatively. As a result, it is important for website owners and content creators to use schema correctly and responsibly. Furthermore, any changes, updates or additions should be reviewed with care in order to ensure that the proper use of schema is being maintained.

Consequently, proper use of schema is essential for achieving optimal webpage rankings and for delivering a positive user experience. Therefore, website owners should make sure to use the correct tags and markup, as specified in the documentation. Doing so will ensure that their online content is properly structured and can be understood by search engine algorithms.


In conclusion, Schema for SEO is an incredibly useful tool for website owners and SEO professionals alike as it allows them to take advantage of the potential of search engine results to the fullest. While there are many myths about how Schema for SEO works, it is important to focus on proper, authoritative usage in order to ensure that the website and content presented are accurately understood by search engines and are consequently more likely to be given higher rankings. In addition to this, understanding how Schema for SEO started provides useful insight regarding its evolution and can also aid in distinguishing between incorrect and proper uses of the tool.

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